Lately, we've noticed a trend toward optimism in the marketing world. There's a sense of "the-underdog-can-do-it" in ads like Maserati's Super Bowl commercial and an energetic American patriotism coming from GM's Cadillac. As in the early 80s, there seems to be a spirit stirring in people, and marketing is beginning to speak to that. At Odd Lamps, we're carrying that idea into some of our early work this election cycle for our political client FreedomWorks for America. Following is a recent spot we created for the US Senate primary in Kentucky.